NAM-Brand Identity
Role
Brand Identity
Industry
Fashion
A visual identity for a fashion brand focused on original artwork and hand-painted clothing.
The logo combines a brush-inspired wordmark with a custom detail integrated into the letter A. The brush element represents the brand's connection to art and hand-painted craftsmanship, while the expressive typography gives the identity a distinctive, handmade character. Together, the elements create a visual identity that connects fashion, art, and personal expression.
Logo Variations
The identity was designed to work consistently across the brand's neutral palette, maintaining clarity across light and dark applications.
Colour Palette
A restrained neutral palette of soft off-white and deep charcoal creates a clean, contemporary foundation for the identity.
Soft Off-White
Hex : #f4f4f4
Deep Charcoal
Hex : #212121
Typography
The brush-style typography reinforces the handmade and artistic character of the brand, giving the wordmark a personal and crafted feel.
Font
Autumn Brush
Brand Applications
The identity was designed to translate naturally across clothing, labels, packaging, and other brand touchpoints.
